Part of my job at Kinsta is responding to blog comments. Even though we get a fairly consistent stream of comments, I really enjoy responding to and connecting with readers of the Kinsta blog. On the other hand, the comments situation on my personal blog is completely different. I’ve never embraced the idea of having a comments section on my blog, and I recently made the decision to get rid of comments completely during a site redesign.
In this post, I’ll share my perspective on blog comments, and why I decided to remove comments from my personal blog.
Comments are Useful for Businesses
First, I want to stress that I still think blog comments are still useful for certain types of websites. In fact, let’s start with that idea, and work our way to why I removed comments from my personal blog.
Let’s pose a question. What’s the purpose of blog comments?
Think about this question long and hard – I certainly did.
In the past, I thought the comments section on a blog was a place for a blogger to connect with readers. Over time, my perspective shifted and I now think the comments section is first – a public relations tool to convey receptiveness, and second – a place to form casual relationships with readers.
Conveying receptiveness and forming casual relationships are two very important things for businesses and brands, but they’re also two things I care very little about for my personal blog.
First, why are these two things important for businesses?
- Unless anti-marketing is a core strategy, businesses typically benefit from maintaining a consistent stream of communication with the public. For businesses that devote significant resources to content publishing, the comments section on the company blog is a great place to show that someone at the company is listening and paying attention to consumers.
- Forming casual relationships is important because any kind of business-consumer connection can manifest itself when someone is trying to decide between different products and services. That’s why companies like Coke and Pepsi invest so much in marketing even though everyone knows what they are at this point. Capturing mindshare is very valuable for businesses.
Alright, now let me share why I removed comments from my blog.
Comments are Not Useful for My Blog
For businesses, blog comments are important for conveying receptiveness and forming casual relationships. As I mentioned earlier, these two things are not important to me when thinking about my personal blog.
- I don’t care about conveying receptiveness because the purpose of my blog is to share personal thoughts. I don’t really care about what people think or have to say about the content on my blog because, at the end of the day, what I publish is a reflection of my reality. I don’t publish to show that I’m active online, so it doesn’t make sense to add a feature – the comments section – whose only purpose is to show people I’m receptive publicly.
- I don’t care about forming casual relationships with readers from my personal blog. When I say “casual relationships”, I’m referring to public-facing dialogue – the stuff you typically find in comments sections around the web. I prefer to make deeper relationships from my personal blog, and this is precisely why I encourage readers to email me at the end of my posts. Nowadays, I receive a consistent stream of 8-10 emails a week from readers. Since email isn’t public-facing, we’re able to engage in more meaningful and deep conversation – the stuff you typically don’t find in comments sections.
So, that’s why I decided to get rid of comments on my personal blog. For all intents and purposes, my blog is like a diary where I share non-private content. I don’t write to promote a business or to make money. Thus, it doesn’t matter how my receptiveness is perceived. Secondly, I do care deeply about forming relationships with readers, but casual relationships via chit-chat in the comments section are not appealing to me. Do you have a comments section on your personal blog? Let me know via email or reach out to me on Twitter.